Advertising device



' July 28, 1942. cs. MICKELSON 2,291,168

ADVERTIS ING DEVICE Filed June l3, 1941 2 Sheets-Sheet 1 Inventor A Horne July 28, 1942. MlCKELSON 2,291,168

ADVERTISING DEVICE 2 Sheets-Sheet 2 Filed June 13, 1941 aizzyerz Mi'ckeZsow illmuqy Patented July 28, 1942 UNITE ra s PTENT GFFICE ADVERTISING DEVICE Gilbert Mickelson, Mount Horeb, Wis., assignor of one-half to Walter Evans, Mount Horeb,

Wis.

Claims.

My invention relates to improvements in advertising devices, the principal object in view being to provide a small advertising display for attachment to a glass panel door of a store, or the like, to render advertising cards and the like visible from either side of the door and which is adapted for operation under opening and closing of the door to vary the advertising matter rendered visible and in a manner to instantly attract the attention of one entering or leaving by the door.

Other and subordinate objects are also comprehended by my invention, all of which, together with the precise nature of my improvements, will be readily understood when the succeeding description and claims are read with reference to the drawings accompanying and forming part of this specification.

In said drawings:

Figure 1 is a fragmentary view in front elevation illustrating the preferred embodiment of my invention applied,

Figure 2 is a similar view of the invention detached and drawn to an enlarged scale,

Figure 3 is a view similar to Figure 2 with one of the side plates of the casin detached and parts shown in section,

Figure 4 is a view in transverse section taken on the line 44 of Figure l and drawn to an enlarged scale,

Figure 5 is a View in edge elevation of the semaphore member, or card carrier,

Figure 6 is a view in perspective of the operating lever,

Figure 7 is a view in plan of the cam plate,

Figure 8 is a view in horizontal section taken on the line 88 of Figure 1 and drawn to an enlarged scale,

Figure 9 is a view in perspective of the locking dog, and

Figure 10 is a view in perspective of one of the card holders.

Referring to the drawings by numerals, the device of my invention comprises an elongated, rectangular, sheathlike casing I including a pair of opposed side plates 2 spaced apart by a barlike, right-angled, spacer 3 extending along one side edge of said plates and the ends thereof so that the casing is open at the other side of said plates. Screws, as at 4, secure the side plates to the spacer 3. The plates 2 are provided with channeled side and bottom edge, exterior flanges 5 adapting the same to function as frames for retaining card holders presently described.

ing the same in upended position on the frame of a door 5 to overlie the glass panel 7 of the door with its open side remote from the frame of the door, said means comprising a hinge bar 8 extending along and suitably secured to the spacer 3 at the closed side of the casing l and having upper and lower lateral hinge ears 9 suitably pivoted, as at It], to corresponding hinge ears H on a similar hinge bar I2 secured to the frame of the door 6 as at l3. As will be manifest, the described mounting means provides for swinging the casing I outwardly of the door 6 so that the beforementioned card holders, to be described, may be inserted in the side plate 2 nearest the glass panel 1.

A pair of hanger bars I 4 are provided in the casing l to extend horizontally in the transverse center of the casing in laterally spaced relation with ends thereof countersunk in the spacer 3 and secured thereto as by screws I5. I

A semaphore type card carrier I6 comprising a substantially L-shaped plate having right angularly related end sections I1 is. pivotally mounted midway of its ends on the hanger bars Hi to swing vertically, edgewise, therebetween, the arrangement being such that under swinging of the same in one direction one section I! may be moved into upstanding position in the casing I and the other section projected laterally therefrom, the laterally projecting section tending to overbalance the carrier and to gravitate into the casing in pendent position to thereby project the other section I1 in turn laterally out of said casing I. The sections I! are provided with edge notches It! for accommodating rubber bands I 9 to hold advertising cards, as at 20, flat against opposite sides of the sections. The pivot for said card carrier It comprises a stud 2| on which the carrier is fixed, said stud having its ends journaled in the hanger bars I4.

Means are provided for swinging the car carrier I6 into the first-described position under closing of the door 6 and as follows:

Extending into the casing I, through suitable slots 22, 23 in the hinge bar 8 and spacer 3 is a carrier operating lever 24 pivoted intermediate its ends, as at 25, on the upper end of an upstanding link 25 having its lower end pivoted, as at 27, on one of the bars It, said lever having an outer end extending out of said casing I. The inner end of the lever 2A is operatively connected to the stud 2| by means of a link 28 pivoted to said lever, as at 29, and, as at 30, to a crank arm 3| upstanding from the stud 2| and fast thereon.

The casing I is equipped with means for mount- A coil spring 32 extends upwardly from the outer end of the lever 24 to a bolt 33 threaded into one end of a bell crank 34 pivoted, as at 35, on the door 6 adjacent the top thereof with its other end upstanding and projecting above the top of the door. A cam plate 35 is secured, as by screws 31, to the top stile 38 of the frame 39 of the doorway and to extend outwardly therefrom and engage the upstanding end of the bell crank 34 under closing of the door 6 and thereby rock the bell crank in a direction to tension the spring 32.

A stop bar 39' is provided on the door 6 to limit swinging of the bell crank 34 in the opposite direction under the pull of the spring 32.

Platelike card holders 4D with channeled side edge flanges 4| are provided for sliding into the side flanges of the side plates 2 to thereby mount advertising cards on said plates upon opposite sides of the casing l.

A latch dog 42 is pivoted, as at 43, on the hinge bar l2, said dog including a right angled, bifurcated end 44 adapted to be hooked over a screw 45 on the hinge bar 8 to thereby latch the casing l against swinging movement.

The use and operation of the described invention will be readily understood. With the casing l swung into a position opposite the glass panel I and locked in such position by means of the latch dog 42 and screw 45, card holders 40 with cards mounted therein may be inserted in the flanges 5 of the outermost plate 2 and also by unlatching the casing l and swinging the same outwardly similarly inserted in the flanges 5 of the plate 2 nearest the glass panel I, so that advertising matter may be displayed to one approaching the door 6 from either side thereof. The door It being closed, the bell crank 34 is held in a position such that a pull is exerted on the spring 32, thereby exerting a similar pull on the outer end of the operating lever 24 thus tending to swing said lever counterclockwise as viewed more clearly in Figure 3. Under pull exerted in said direction on the lever 24, the stud 2| is rocked, or held, through the described operating connections 23, 3| in a position such that one section I! of the card carrier [6 is swung into the casing I in upstanding position and the other section projected laterally from said casing to display the advertising matter on the cards 2!] so that cards fast on opposite sides of the laterally extending section I! are visible to one approaching the door 6 from opposite sides of the same, respectively. Under opening of the door 6, the upstanding arm of the bell crank 34 is released by the cam plate 36 thereby permitting the other end of said bell crank to drop under the influence of gravity and the pull of the spring 32 to thereby relieve tension on the operating lever 24. As soon as tension on the operating lever is relieved, the laterally extending section I1 drops under the influence of gravity into the easing I and thereby swings the previously upstanding section I! into laterally extending position to change or vary the advertising display which may be presented to view by the cards 20 fast on the opposite sides of the said section. As will be obvious, the operations described following upon opening of the door 6 are substantially reversed under closing of said door to vary the advertising display on the card carrier i 6 in a manner which will now be clear.

The bolt 33 provides for varying the tension on the spring 32 as occasion may require.

The foregoing will, it is believed, suffice to impart a clear understanding of my invention without further explanation.

Manifestly, the invention, as described, is susceptible of modification without departing from the inventive concept, and right is herein reserved to such modifications as fall fairly within the scope of the protection claimed.

What is claimed is:

1. An advertising display device for attachment to a glass paneled door comprising an elongated rectangular sheath, having an open side edge, means to attach said sheath to a door in upended position and opposite said panel to render the same visible from both sides of said panel, a plate-like card carrier comprising a pair of right angularly related co-planar sections and mounted intermediate its ends in said sheath for vertical swinging in opposite directions to move said sections into and out of said sheath, respectively, by way of said open side of the sheath, means to swing said carrier in opposite directions as an incident to opening and closing of said door, and means to detachably attach advertising cards to both sides of said sections.

-2. An advertising display device for attachment to a glass paneled door comprising an elongated rectangular sheath, having an open side edge, means to attach said sheath to a door in upended position and opposite said panel to render the same visible from both sides of said panel. a plate-like card carrier comprising a pair of right angularly related co-planar sections and mounted intermediate its ends in said sheath for vertical swinging in opposite directions to move said sections into and out of said sheath, respectively, by way of said open side of the sheath, means to swing said carrier in opposite directions as an incident to opening and closing of said door, means to detachably attach advertising cards to both sides of said sections, said sheath comprising side plates having channeled edge flanges for retaining advertising cards therein.

3. An advertising display device for attachment to a glass paneled door comprising an elongated rectangular sheath, having an open side edge, means to attach said sheath to a door in upended position and opposite said panel to render the same visible from both sides of said panel, a plate-like card carrier comprising a pair of right angularly related co-planar sections and mounted intermediate its ends in said sheath for vertical swinging in opposite directions to move said sections into and out of said sheath, respectively, by way of said open side of the sheath, means to swing said carrier in opposite directions as an incident to opening and closing of said door, means to detachably attach advertising cards to both sides of said sections, said first-mentioned means comprising complemental hinge members on said sheath and door, respectively, providing for swinging of said sheath toward and from said panel.

4. An advertising display device for attachment to a glass panel door comprising an elongated rectangular sheath, having an open side edge, means to attach said sheath to a door in upended position and opposite said panel to render the same visible from both sides of said panel, a plate-like card carrier comprising a pair of right angularly related co-planar sections and mounted intermediate its ends in said sheath for vertical swinging in opposite directions to move said sections into and out of said sheath, respectively, by way of said open side of the sheath, means to swing said carrier in opposite directions as an incident to opening and closing of said door, means to detachably attach advertising cards to both sides of said sections, said second-mentioned means comprising a bell crank on said door, a cam member mounted in fixed position for coaction with said bell crank to operate the same in one direction under closing of the door, and operating connections between said bell crank and card carrier.

5. An advertising display device for attachment to a glass paneled door comprising an elongated rectangular sheath, having an open side edge, means to attach said sheath to a door in upended position and opposite said panel to render the same visible from both sides of said panel, a plate-like card carrier comprising a pair of right angularly related co-planar sections and mounted intermediate its ends in said sheath for vertical swinging in opposite directions to move said sections into and out of said sheath, respectively, by way of said open side of the sheath, means to swing said carrier in opposite directions as an incident to opening and closing of said door, means to detachably attach advertising cards to both sides of said sections, said second-mentioned means comprising a bell crank on said door, a cam member mounted in fixed position for coaction with said bell crank to operate the same in one direction under closing of the door, operating connections between said bell crank and card carrier, said operating connections comprising a carrier operating lever extending into said sheath, and a coil spring connected at opposite ends thereof to said bell crank and lever, respectively.

GILBERT MICKELSON. 

